The trademark application includes the fee to file. A trademark protects words, names, logos, symbos, sounds, and colors that will distinguish it from other brands. A trademark is just life a fence it is a boundary to protect you (your business). Many business owners believe that since they are not Coca Cola or McDonald's then they do not have to be bothered with it. Protectign your hard work and brand identitiy is just as important for small businesses as it is for the world's largest corporations.